“Synergies cant be manufactured,” he says. “In fact, in many cases synergies are more a myth than a reality. To the extent they exist, it is serendipity.”
That’s almost as good as Ari Fleischer or Rumsfeld. It’s also a good article about AOL/Time Warner, e.g.,
One of the expected synergies, he notes, was cross-selling each company selling its services to the others customers. But Time Warner was already an enormous, diverse company with movie, music and publishing operations, and it had long failed to make cross selling really work.
