Schwartz gave a great example of how this may work in practice. At a meeting at an Auto corporation, discussions began around the mobile phone ringtone phenomena, and a younger person at the meeting suggested the possibility of downloading a car horn tone to the car much in the same way. After the immediate laughter at the JavaOne audience had subsided, Jonathon said that the same thing happened at the meeting in that after the initial burst of laughter there was an odd silence as the people in the room suddenly had the realisation that this kid may really be on to something.
Angelo Joseph

I don’t even have a cell phone, so, obviously, I could give a damn personally about that whole ring-tone thing. But, I understand it makes lots of cash. I never would have thought of horn-tones…but…dude…it’s so obvious!