http://drunkandretired.com/2005/02/12/text-ads-behind-the-firewall/ Est. 2000 Thu, 09 Feb 2012 17:59:16 +0000 hourly 1 http://wordpress.com/ http://drunkandretired.com/2005/02/12/text-ads-behind-the-firewall/#comment-2059 Fri, 16 Nov 2007 23:10:50 +0000 http://www.drunkandretired.com/wordpress/2005/02/12/text-ads-behind-the-firewall/#comment-2059 [...] Many years ago now, I recall thinking that ads in applications would be silly, esp. work applications. But then I reflected on how many ads there were at my workplace at the time (BMC): that giant Coke machine in the break-room; the wrapper around the printer paper; the junk mail we each got stuffed in our mailboxes; posters people would hang-up; the brand on every device, like all our Polycom phones; and finally the TVs that were always on and tuned to the Weather Channel, CNN, or Fox News. [...]

]]> http://drunkandretired.com/2005/02/12/text-ads-behind-the-firewall/#comment-2058 Wed, 30 Nov -0001 00:00:00 +0000 http://www.drunkandretired.com/wordpress/2005/02/12/text-ads-behind-the-firewall/#comment-2058 I think the idea of an internal market for ads sounds great. What department in most companies of any size likes to communicate the most? Human Resources. So they’ll shoot their ‘blue money’ budget quick on benefits meetings announcements and cafeteria plan reminders. Then, to post more ads, they’ll need to sell some ads in their feeds. If compensation is based on eyeballs then the HR feed would need to be useful, which would be welcome and unusual. ;)

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