No Weblog, No Trust
I was searching for info on someone today, just doing a typical Google search of their name, and I didn’t really find anything except a few quotes from some trade rags and some obvious “false-positives.”
It re-occured to me that, when it comes to “experts” or other authority figures, I don’t really “trust” any of them if they don’t have a weblog…usually that shows up on the first page of a Google search for them.
If you’re going to make a living being an expert, it’s time to get a weblog. All you have to do it put up links to start with. That’ll be enough. For the full-blown, bust-out, check out old-school consultant/experto tompeters!, he seems to have really jumped in head first.

[...] Blogger Michael Coté makes a convincing argument for why experts must blog. [...]
The Publicity Hound’s Blog » Think you’re an expert? You’d better be blogging
October 13, 2006 at 11:07 pm
Sweet :)
Nikolas
January 30, 2007 at 9:09 am