Here’s some brief notes from Steve Rubel‘s opening talk. Most of it was intro’ish stuff, so I just typed up the novel stuff:
Blogs can level the playing field for small companies — the
black-hole effect in marketing sphere — meaning that large companies
need to worry about them stealing attention. [And that large companies
can seem more like small companies.]The old, CEO/execs can use a blog to get their message out instead
of being sound-bited. Mark Cuban was used, of course, as an example.[Use your blog to promote and discuss the lifestyle/Godin-story your
company/product exists in.]
Shel Israel has a more detailed write-up.
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